

Tough Talk
Nearly 100% of people who fall victim to a scam did not know that they were being scammed during the scam. It is just how scams work. Scams come in all shapes and sizes…from Milli Vanilli to Enron to FYRE Festival to Texas Ultimate Flag Football (TUFF). A target audience (whether it be the young and impressionable, or the wealthy and ignorant) is selected, and the scam artist tells them exactly what they want to hear. The scam artist then assigns a “too-good-to-be-true” p